Subaru Encourages Dog Lovers to #OptOutside

Subaru of America announced that, through its partnership with REI, it is bringing together two passions of Subaru drivers, the outdoors and pets, to invite dog lovers everywhere to #OptOutside with their four-legged friends on Black Friday. Subaru is encouraging millions across the country to #OptOutside with their pets and share their outdoor adventures on social media leading up to and on Black Friday itself.

From November 16, 2016 to November 27, 2016, for every photo of pet lovers enjoying the outdoors with their pet posted publicly on Facebook, Instagram and Twitter, and tagged with #OptOutside and #MakeADogsDay, Subaru will make a $1 donation to longtime “Subaru Loves Pets” partner the ASPCA^® (The American Society for the Prevention of Cruelty to Animals^®), up to $50,000. To learn more, visit: subaru.com/why-subaru/articles/-optoutside-withyourdog.html. Furthermore, Subaru will host two events in New York that will enable both shelter dogs and city dogs to #OptOutside into the great outdoors leading into and on Black Friday.